Heather Fournel Heather Fournel

"Proudly Paddling Forward: The Power of Choosing American-Made Kayaks"

When you buy a Made in USA kayak, you're not just purchasing a piece of gear—you’re investing in the heart of American values. U.S. paddlesports represent the essence of our national pride, symbolizing the best of who we are: innovation, craftsmanship, economic opportunity, and a deep respect for our environment. From every rivet to every paddle stroke, American-made kayaks embody the resilience, ingenuity, and spirit that define our country.

Supporting American kayak manufacturing means fueling economic opportunity right here at home. It’s about creating jobs for American workers, driving technological innovation, and maintaining high labor standards that protect people, not just profits. When you choose a kayak made on American soil, you're choosing to boost our economy and safeguard the livelihoods of your neighbors—people who take pride in producing the highest quality products.

And it's not just about economics—it's about preserving our environment. Most U.S.-made kayaks are crafted from high-density polyethylene (HDPE), one of the most durable and recyclable plastics. HDPE reduces the need for virgin materials like petroleum and natural gas, cutting down on energy use by up to 50%. That means less environmental impact, less waste, and more sustainability for our planet. By investing in a kayak made with readily recyclable materials, you’re helping to protect the waterways and natural wonders you love to explore.

With Hobie stepping away from domestic production, a new era of American kayak manufacturing is rising. Companies like Jackson Kayak are leading the way, employing American workers and actively involving veterans in the paddlesports industry, both during and after their service. These are companies that embody the values we hold dear—dedication, hard work, and the relentless pursuit of innovation.

Kayak fishing, a sport with deep American roots, is thriving like never before. The best innovations, designs, and products come from American kayak anglers, made by American hands for American waters. When you buy a kayak made here, you’re not just buying a boat—you’re investing in the future of this all-American sport and in the beauty of our natural resources.

The lower price tag on foreign-made kayaks cannot compare to what you gain when you choose American. It’s a choice that goes beyond dollars—it’s about values, pride, and legacy. By paying a little more, you’re honoring the American worker, supporting local businesses, protecting the environment, and standing by the ideals that make our country great.

So, when you’re ready to hit the water, make a choice that’s bigger than the kayak you paddle. Choose American-made. Choose to support our economy, our environment, and our way of life. Choose a kayak that will carry you through the beauty of this land, crafted by the hands of those who share your love for it.

Read More
Heather Fournel Heather Fournel

Reviving Connection: The Essential Role of Independent Specialty Retailers in Our Communities

Imagine walking into a store where you’re instantly greeted, and you just know they’re genuinely glad to see you.  Their warm smile isn’t just a courtesy—it’s a sincere expression of appreciation for your presence. As you explore, the staff offers attentive service, not because they’re watching you, but because they’re truly interested in helping. Their knowledge runs deep, and they’re eager to learn about your needs, skillfully guiding you to the perfect choice. The environment is relaxed, with no pressure to buy, yet you find yourself wanting to support this business. You’re happy to make a purchase, not just for the product itself, but for the exceptional experience—knowing your time was valued, your research was made easier, and that if anything goes wrong, a friendly, familiar face will be there to help.

We’ve all faced the frustration of a regrettable purchase, a lost package, or the endless rabbit holes of online research. We’ve walked into big box stores where the service is impersonal, the staff uninterested, and left feeling more like an inconvenience than a valued customer. But from these frustrations, something extraordinary rises: the Independent Specialty Retailer.

These retailers are driven by passion—passion for their products, for their customers, and for their communities. Their enthusiasm isn’t just about making a sale, it’s about creating a meaningful experience. They’re constantly learning, building relationships with manufacturers and gaining insights that go beyond what any online search could uncover. They know the secrets of their trade and use that knowledge to ensure you walk away with exactly what you need.

But what truly sets independent specialty retailers apart is their deep connection to the community. These businesses aren’t just places to shop; they’re spaces where people gather, share, and connect. They foster a sense of belonging, offering opportunities for people to bond over shared interests in ways that big box stores and online shopping simply can’t.

Sadly, these businesses are becoming rare, as people grow accustomed to the impersonal nature of big box stores and online transactions. We’ve started to accept poor service as the norm and have lowered our expectations of what shopping should be.  We’ve come to expect salespeople who don’t know their products and don’t care to learn.  But in doing so, we risk losing the personal touch, the community spirit, and the quality that independent retailers provide.

Yet, there’s hope. People still long for that genuine connection—for the warmth of a friendly greeting, the satisfaction of a well-informed purchase, and the joy of supporting a local business that truly values them. We still want to be part of something bigger than just a transaction. We want to invest in our communities, to help local businesses thrive, and to keep that sense of connection alive. In a world where so much is automated and impersonal, independent specialty retailers remind us of the power of human connection and the value of a community that cares.

 

Read More
Heather Fournel Heather Fournel

Every Story Matters: Embracing the Gift of Genuine Customer Interactions

I recall an encounter with a customer who introduced me to the term "time bandits." He was a military recruiter and emphasized the importance of guarding against those who steal your time without contributing anything meaningful or productive. As he shared his anecdotes and jokes, I couldn't help but notice the irony—he himself was engaging in the very behavior he warned against. I had a strong feeling he wasn't interested in making a purchase, yet I listened patiently. When he finished, I gently explained that the concept of time bandits was not something I acknowledged or agreed with. For me, every interaction holds value, and every story has its worth.

I often find myself in conversations with customers who apologize for “keeping me” or “taking up so much of my time.” My response is always the same: “There is nothing I would rather be doing.” And let me be clear—this is not just a line or a sales tactic to make people feel good. It’s the honest truth.

While there are many aspects of my job that I find less engaging, like working on our website, creating orders, or managing inventory, there is one part that truly lights me up: interacting with customers. The opportunity to give my time to understand their needs, their wants, their limitations, their experiences, and their unique stories is one of the few things in life that genuinely captivates me. In these moments, I can focus entirely on them, not on how I’m coming across or any personal stakes I might have. It’s about offering exceptional service and truly being present for them.

The notion of a “time bandit” stands in stark contrast to my approach to service. For me, every conversation is a chance to connect, to learn, and to offer the best experience possible. It’s not a burden or a waste of time; it’s the essence of what makes my work meaningful and fulfilling.

In the world of skilled trades, having the opportunity to work with a seasoned veteran is a true gift. These experienced craftsmen possess a treasure trove of knowledge gained from a lifetime of hands-on work. They understand the most efficient methods, the pitfalls to avoid, and the nuances that make a job truly exceptional. One of my favorite customers is a handyman and carpenter who finds immense joy in having an aging expert accompany him on a job. He jokes about not being fast or able to work long hours, but he values every lesson learned from these seasoned pros, even after 30+ years in his own trade.

I approach every customer interaction with the same mindset. It doesn’t matter where our conversation leads; I see it as an invaluable opportunity to learn and connect. I've had customers unexpectedly shed tears because they were ready to open up but lacked a listening ear—someone detached from their struggles and not inclined to offer unsolicited advice. I've heard stories from customers caring for aging parents, grappling with the difficulties and pain of that role. Some have shared the profound grief of losing those parents and the journey to rediscover time for themselves. Others have recounted their experiences with retirement, whether by choice or not, and the emotional rollercoaster that accompanies such a significant life change. I've listened to customers who have lost a spouse and are now bravely forging ahead in search of happiness. And I've shared in the excitement of new loves blossoming from the ashes of past relationships.

Each of these experiences is a privilege to witness. They enrich my understanding of the human experience and deepen my appreciation for the unique stories every customer brings.

It's true that I'm a good listener. I never miss a beat; I never miss a detail. While this skill undoubtedly aids me in sales, that’s not the heart of the matter. I feel deeply honored when someone confides in me, trusts me with their stories, and believes I can handle and appreciate the weight of their disclosures. Every single interaction is like an old timer teaching me the best way to work, and I listen, enraptured and eager to learn. None of you have ever stolen my time; instead, you have given me gifts—knowledge, experience, and insights that have enriched my life beyond measure.

Read More